Successful Entrepreneurs Don't Have
A Secret Sauce
THEY KNOW THEIR CUSTOMERS
DO YOU KNOW YOUR CUSTOMER?
It is easier and cheaper than ever to start a new business nowadays.
Click-and-drag website creation, streamlined company registration, with free social media posting and email services mean hundreds of thousands of companies are created every day. Yet most startups fail within two or three years – not because they don’t have a good product, but because they don’t understand their customers. With our unique suite of tools, techniques, and know-how, we can help you avoid this common mistake.
STARTUPS ARE NOT
‘SMALL BUSINESSES’
The traditional business model treats startups as just smaller versions of larger businesses. They develop and build a product first, and then try to sell it. This approach continues to be the major cause of startup failures. Instead, we suggest you start with the customer.
SEARCH FOR A SUSTAINABLE
BUSINESS MODEL
By starting with the customer, the Lean Startup movement has turned the traditional model upside down. Instead of focussing on the product, successful entrepreneurs search for problems worth solving. It is creating a sustainable business model that is important.
CREATE A SMALL GROUP OF PASSIONATE ADVOCATES
The secret to a sustainable business model is identifying your ‘Smallest Viable Market’. You don’t need to convince the whole world, only your first 100 customers. If you make passionate advocates out of your customers, they will spread the word, so you can bootstrap your business.
IT’S ALL ABOUT
CUSTOMER ENGAGEMENT
Passionate advocates are the real drivers of growth. Forget about trying to drive website conversions with SEO, social media posting and laborious content marketing. Instead, create advocates by inviting customers right into your Product Development process. Inform smart business decisions through cultivated relationships, using social media and email wisely to create value-driven email campaigns, high-conversion landing pages, and focused offers that your customers will love.
Startup Circle has developed a proprietary startup growth engine that gives you all the tools, techniques, and know-how to get your first 100 customers, or to 10x your business.