We work monthly so you can stop anytime with no obligation.
We'll help you in whatever you need, whenever you need it.
We meet you where you are, and guide you through every step.
Inadequate leads or low-quality leads
Poor click-through and sales conversion rates
Low engagement on social media
As an entrepreneur the biggest challenge you face is getting customers. Whatever stage you are at in starting your business, its never too early to think about how you will attract and keep customers. However, it is all too easy for entrepreneurs to focus almost exclusively on building their product, assuming that if they build it, then the customers will come.
Being 'too close' to the product or service to be able to really get into the head of your customers
Being overwhelmed by social media marketing - not knowing where to start or what to focus on.
Not having a clear understanding of your target market and who the ideal customer is.
Not being able to devote the time and effort required to set up an effective sales funnel.
You can change the World
At Startup Circle, we are passionate about entrepreneurs. We specialise in growing startups, by helping you build a product that your customers love, and turning first-time buyers into your biggest advocates.
I'm Paul Osborn, founder of Startup Circle. Back in 2003 I started a self-funded tech company. Since then I've helped dozens of entrepreneurs avoid the mistakes that I made.
• Market and competitive research
• Business and/or technical analysis
• Customer discovery and interviews
• Designing, building, execute, manage, and attribution for social media campaigns
• Designing, building your website and landing pages
First, we help you understand your customer
Who are your customers, and what do they want? Successful businesses start with their customer. We'll touch on the discovery interview, persona development, achieving customer/problem fit and more.
Then, we ensure your product fits their needs
What should your product or service do/be? Are you solving a real problem that customers will pay for, or is it just an expensive hobby? We'll cover the MVP, prototypes, the Value Proposition Canvas, and achieving problem/solution fit.
We work with you to create a compelling message
How will you communicate to your prospective customers? We'll cover things like copywriting, taglines, the Customer Forces canvas, logos, colors and everything in between.
We help you effectively use social and traditional advertising platforms
How will you reach your customers? This module is about designing and executing successful sales funnels. Landing pages, websites, tagging, using marketing channels effectively and more.
We then utilize our expertise to create your conversion funnel.
How will you convert visitors into advocates? From shopping carts to referrals, we'll cover the ways you can sell and make money repeatedly.
It starts with a free, no obligations mentoring / discovery call to find out where you are with your business, and what you need to get out of the engagement. We tailor our approach based on your objectives, and create a roadmap for you.
During the engagement we typically work three or four hours a week with you to help you with customer discovery, market positioning, website design & creation, and social media advertising. We also set you up with our growth suite - a set of curated marketing and customer relationship tools.
You'll end up with a better understanding of your customers, and you'll know what it takes to got to market and win sales. You'll be armed with the knowledge you need, and a coherent set of marketing collateral, landing pages, websites, messaging, and a firm grasp of how to use social media marketing effectively.
Knowing where to start is tough. We help Solopreneurs take that burning idea and formulate it into the foundations of a startup. We use Lean Canvas tools and techniques to push the boundaries to get ready for the launch phase.
"We had a business idea we had researched and felt confident was credible but had reached an impasse in getting down to the detail. We asked Startup Circle to help us to develop our idea into a much more solid proposition and plan, working online with us, using disciplined techniques to solidify the idea, and to consider new stakeholder interests and potential funding and branding approaches. We also built clarity on the technical integration with our platform partner. Throughout there was an inspirational, collaborative and a comfortable dynamic. For two co-founders with other day-jobs, Paul’s content and energy was key to delivering our outcomes to a tight deadline, and we have a “take away” of all the valuable collateral we built together to enable us to take our idea forward to prospective clients."
Margery McConnell, Co-founder
@ Custus
Congratulations. You've finally incorporated and are open for business. We'll help you validate your business model with your first few customers. We use targeted community-building techniques such as email automation to nurture your first few customers.
"Just a few month after launching Thankbox, I attended the brand clinic event with Paul and Richard and had a great experience! I got a lot of value out of it - it made me think deeply about my product & how branding fits into it. With their questions both Paul and Richard were able to tease out ideas and new approaches about my product. I've subsequently used this to develop and grow it further. From a few dozen users, we now have hundreds. Definitely recommend it to other founders!"
Val Hinov, CEO & Founder
@ Thankbox
As you scale you constantly have to adjust your business model. What worked with one customer probably won't work with ten, a hundred...or a thousand. We use targeted ad campaigns and event tracking to optimize your customer funnels and tune your product.
"They have a wealth of experience in the start-up space & are basically trying to help start-ups avoid common pitfalls related to the growth phase. I was a bit sceptical initially but after some one-on-one sessions I released that I needed a more structured approach to acquiring, on-boarding & retaining customers. Easy to work with, hands-on & pragmatic. I'm happy with the progress we are making. I can't afford to waste any money - it’s critical to retain acquired customers. Startup Circle are helping me to optimise the acquisition funnel & maximise my marketing spend"
Alan Loughrey, CEO & Founder
@ Bookbreakrs
We don't take equity, and nor do we charge you every time you need help. We charge a monthly flat fee based on the stage that your startup is in, and for that you get unlimited everything - tools, techniques, and know-how to help you get your first 100 customers. All contracts are month-to-month, with a money-back guarantee if you don't feel you are getting what you need, or what you expected.
All the tools and support you need to take your startup idea to early launch. Taking your idea from inception to validation, ensuring you have the foundations in place.
Access to our Customer Growth Engine tailored to your acquisition strategy. This will give you the launch pad to gaining your first customers.
Our Advanced Customer Growth Engine taking full advantage of our CRM, Email and Social Media systems. Grow and deepen your customer relationships, accelerating your market traction.
"They have a wealth of experience in the start-up space & are basically trying to help start-ups avoid common pitfalls related to the growth phase. I was a bit sceptical initially but after some one-on-one sessions I released that I needed a more structured approach to acquiring, on-boarding & retaining customers. Easy to work with, hands-on & pragmatic. I'm happy with the progress we are making. I can't afford to waste any money - it’s critical to retain acquired customers. Startup Circle are helping me to optimise the acquisition funnel & maximise my marketing spend"
Alan Loughrey, CEO & Founder
@ Bookbreakrs
Customers are obviously great for the money they give you, but you will also need customers if you want to do any of the following
So much more than just marketing or mentoring!
0Paul Osborn
07930 150 888
(c) 2021 Startup Circle